Revitalizing a Local Fresh Sub Sandwich Brand
Background
A 17-unit local sub sandwich brand, was struggling to stay afloat after facing numerous business challenges, including declining sales and operational inefficiencies. The company was on the brink of bankruptcy and needed a strategic overhaul to survive. To turn their fortunes around, the company sought to optimize their location strategy, menu pricing, profitability, and kitchen operations. They decided to implement the Menü Engineer application and service to aid in this transformation.
Objectives
✔
Enhance Profitability: Achieve a significant boost in profitability measured in basis points.
✔
Optimize Locations: Determine the right mix of store locations to ensure sustainability and profitability.
✔
Revise Menu Pricing: Adjust prices based on analysis to enhance margins while remaining competitive.
✔
Streamline Operations: Improve kitchen operations to enhance efficiency and reduce waste.
Implementation
✔
Data Analysis: The management team utilized the Menü Engineer application to analyze sales data, customer preferences, and profitability of existing menu items. This helped identify which locations were underperforming and which menu items were not resonating with customers.
✔
Location Optimization: Following the analysis, they decided to close three underperforming locations. This allowed the remaining stores to benefit from increased customer traffic and reduced operational costs.
✔
Menu Pricing Strategy: The team revised their menu pricing based on the insights provided by the application. They focused on high-margin items and adjusted prices to better reflect customer perceived value, enhancing overall profitability.
✔
Streamlined Kitchen Operations: To improve efficiency, they implemented standardized processes in their kitchens. This included optimizing food preparation and reducing waste, which contributed to cost savings.
Results
✔
Profitability Boost: The brand achieved a remarkable increase of 342 basis points in profitability, significantly improving their financial outlook.
✔
Store Optimization: By closing three underperforming stores, they were able to focus resources on the more profitable locations, enhancing overall operational efficiency.
✔
Successful Emergence: The brand successfully emerged from bankruptcy and was able to sell to a competitor at a much greater value than its previous position.
Revitalizing a Local Fresh Sub Sandwich Brand
Background
A 17-unit local sub sandwich brand, was struggling to stay afloat after facing numerous business challenges, including declining sales and operational inefficiencies. The company was on the brink of bankruptcy and needed a strategic overhaul to survive. To turn their fortunes around, the company sought to optimize their location strategy, menu pricing, profitability, and kitchen operations. They decided to implement the Menü Engineer application and service to aid in this transformation.
Objectives
✔
Enhance Profitability: Achieve a significant boost in profitability measured in basis points.
✔
Optimize Locations: Determine the right mix of store locations to ensure sustainability and profitability.
✔
Revise Menu Pricing: Adjust prices based on analysis to enhance margins while remaining competitive.
✔
Streamline Operations: Improve kitchen operations to enhance efficiency and reduce waste.
Implementation
✔
Data Analysis: The management team utilized the Menü Engineer application to analyze sales data, customer preferences, and profitability of existing menu items. This helped identify which locations were underperforming and which menu items were not resonating with customers.
✔
Location Optimization: Following the analysis, they decided to close three underperforming locations. This allowed the remaining stores to benefit from increased customer traffic and reduced operational costs.
✔
Menu Pricing Strategy: The team revised their menu pricing based on the insights provided by the application. They focused on high-margin items and adjusted prices to better reflect customer perceived value, enhancing overall profitability.
✔
Streamlined Kitchen Operations: To improve efficiency, they implemented standardized processes in their kitchens. This included optimizing food preparation and reducing waste, which contributed to cost savings.
Results
✔
Profitability Boost: The brand achieved a remarkable increase of 342 basis points in profitability, significantly improving their financial outlook.
✔
Store Optimization: By closing three underperforming stores, they were able to focus resources on the more profitable locations, enhancing overall operational efficiency.
✔
Successful Emergence: The brand successfully emerged from bankruptcy and was able to sell to a competitor at a much greater value than its previous position.
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