Boost Restaurant Profits with Data-Driven Menu Pricing Solutions
Increase profitability with precise menu insights and see ROI in days, not months.
We find additional profits hiding in your menu – there’s not a question it’s there, it’s a matter of HOW MUCH.
See ROI in Days or Weeks, Not Months or Years
Retain Customers While Maximizing Profits
Maximize your profitability without risking customer loyalty. Our strategies target high-margin items and reduce inefficiencies.
Fully Managed Project and App Leave Behind
Prep & Line Labor Cost Analysis Included
Incorporate labor cost analysis for prep and line items to gain a true understanding of menu profitability and optimize your margins.
Full Menu Item, Discount and Competitor Pricing Analysis
Leverage comprehensive analysis of your menu items, discounts, and competitor pricing to optimize your strategy and stay ahead in the market.
Pro Forma and Confirmations on Menu Recommendations
Get Pro Forma projections and 90-day post-launch confirmations to ensure menu changes drive measurable success.
Success Stories: Real Restaurants, Real Results
Transforming Profitability at a Fast Casual Pan Asian Chain
A 24-unit fast casual pan Asian restaurant chain, was facing significant challenges as sales had turned negative due to increased competition and a lack of differentiation in the market. With a menu that lacked focus and an unclear competitive strategy, the brand struggled to attract and retain customers. To address these issues, the chain embarked on an ambitious turnaround plan involving a comprehensive menu revamp and competitive strategy overhaul with Menü Engineer.
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Revitalizing a Local Fresh Sub Sandwich Brand
A 17-unit local sub sandwich brand, was struggling to stay afloat after facing numerous business challenges, including declining sales and operational inefficiencies. The company was on the brink of bankruptcy and needed a strategic overhaul to survive. To turn their fortunes around, the company sought to optimize their location strategy, menu pricing, profitability, and kitchen operations. They decided to implement the Menü Engineer application and service to aid in this transformation.
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Enhancing Profitability with Menu Optimization for a Dinner and Movie Chain
A 7-unit dinner and movie chain, was facing challenges in profitability amidst rising operational costs and increased competition in the entertainment dining sector. The brand offered a full-service dining experience alongside movie screenings, featuring a diverse menu. However, the extensive menu led to inventory management issues and confusion among customers. To address these challenges, they decided to implement a strategic menu optimization process focused on reducing menu size while enhancing profitability.
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Enhancing Profitability in a Full-Service Mexican Food Chain
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How It Works:
Schedule A Free Consultation
Data Collection And Analysis
Custom Recommendations
Implementation And Results
Profits You Can Taste
Ready to Transform Your Menu and Maximize Profits?
Running a successful restaurant means balancing great food, happy customers, and strong profits—but fluctuating costs and customer demand can make that difficult. Menü Engineer uses data-driven insights and proven strategies to optimize your menu, helping you increase profitability without sacrificing customer satisfaction. In just days or weeks, you’ll start seeing results. It all starts with a free consultation, where we’ll analyze your challenges and provide customized recommendations to boost your bottom line. Ready to take the first step? Schedule your free consultation today.
Why Work With Menü Engineer?
| Feature/Service | Menu Engineer | Competitors |
|---|---|---|
| Full Project Execution | ✅ Yes | ❌ Limited |
| Back of House (BOH) Operations Guidance | ✅ Yes | ❌ Rare |
| Regional/Market/Location-Specific Analysis | ✅ Yes | ❌ Limited |
| Labor Cost Analysis Included | ✅ Yes | ❌ No |
| Competitor Pricing Analysis by Geography | ✅ Yes | ❌ Limited |
| Star/Dog Model with Graphing | ✅ Yes | ❌ DIY Only |
| Pro Forma + Post-Change Validation | ✅ Yes | ❌ No |
From analysis to execution, we manage every step for impactful results.
Optimize menu pricing with advanced competitor and regional insights.
Includes labor cost analysis for a true picture of profitability.
90-day post-launch validation ensures recommendations are driving success.
From Our Blog
Episode 8: The Importance of Customer Feedback in Menu and Brand Changes
In this episode, we emphasize the critical role of actively listening, responding, and acting upon customer feedback following any menu or brand change. Customer feedback is invaluable in assessing the success of changes and in guiding future improvements. Listening...
Episode 7: Projecting and Validating Profitability Gains from Menu Engineering
In this episode, we discuss the importance of creating a pro forma to project potential profitability gains from your menu engineering project, and the process of validating these projections after the menu changes are implemented. Creating a Pro Forma A pro forma is...
Episode 6: Enhancing Your Menu with Discount Strategies and Competitive Pricing
In this episode, we explore how understanding discount strategies and competitor pricing can round out your new menu, ensuring both profitability and competitiveness in the market. The Role of Discount Strategies Discounts can be a powerful tool for attracting...
Episode 5: The Critical Role of Labor Costs in Menu Engineering
In this episode, we delve into the importance of incorporating prep and line labor costs into any menu engineering project. Understanding and analyzing these costs is crucial, as they often constitute more than half of the cost equation in a restaurant's operations....
Episode 4: Misconceptions about Menu Engineering
Despite its proven benefits, several misconceptions about menu engineering can deter restaurant operators from utilizing this powerful tool effectively. Understanding these misconceptions is crucial for realizing the full potential of menu engineering. 1. It's Only...
Episode 3: The Untapped Potential of Menu Engineering
In this episode, we discuss why menu engineering is considered the easiest and highest return on investment (ROI) effort in the restaurant industry today. Despite its proven benefits, many restaurant operators still overlook this powerful tool. Why Menu Engineering...
Episode 2: Retaining Customers While Maximizing Profits
In this episode, we focus on the dual objectives of menu engineering: retaining customers and maximizing profits. Both goals are not mutually exclusive but rather complementary, driving the overall success of a restaurant. Balancing Customer Retention and Profit...
Episode 1: Introduction to Menu Engineering
In the first episode of our blog series, we'll explore the fundamentals of menu engineering and its vital role in enhancing a restaurant's profitability. Menu engineering is a strategic approach that goes beyond merely adjusting food costs. It involves a comprehensive...
Which category is your brand in?
We engineer our menu every 6-12 months and are always maximizing profit through food and labor inputs.
We have the knowledge and tools to engineer our menu, but don’t have the time to do the analysis or implement the findings.
We know about menu engineering (and possibly tried it once or twice over the years), but don’t have the people or tools to analyze or determine what to implement.
We’ve never heard of menu engineering, but are interested in increasing our profits.
If You Fit In One Of Those Last Three Categories:
Ready to Boost Your Restaurant’s Profits?
With Menü Engineer, you can start seeing real results in just days or weeks. Our data-driven strategies will help you increase profitability, reduce waste, and optimize your menu for maximum success. Take the first step towards transforming your restaurant’s performance.
Get In Touch
Have questions or ready to boost your restaurant’s profits? Fill out the form below, and our team will get back to you soon. Let’s create a smarter, more profitable menu together!